The NIL era has created real money-making opportunities for college athletes at every level. But without the right information, that opportunity quickly turns into missed deals, bad contracts, surprise tax bills, and eligibility headaches. These two free guides fix that.

Amplify Sports built these resources for one reason: athletes deserve access to the same information brands already have. No paywalls, no upsells, no fluff. Just what you need to protect yourself and capitalize on your name, image, and likeness.

The NIL Tax & Finance Guide

NIL income is taxable income — and the tax rules for athletes are different from what most people expect. This guide covers every financial aspect of earning NIL income: how you're classified by the IRS, what you owe and when, which expenses you can deduct, how to set up a business entity, and what different deal structures are actually worth.

• How NIL income is classified & the independent contractor tax reality

• Self-employment tax — the 15.3% most athletes don't see coming

• The 1099 system, quarterly deadlines, and the 30% reserve rule

• Full deductions table — what qualifies and how to document it

• Business entity options: sole prop, LLC, or S-Corp

• NIL deal compensation structures with rate benchmarks by platform

• Multi-state tax rules and the full tax calendar

• How and when to hire a CPA who understands athlete finances

→ Read the NIL Tax & Finance Guide

The NIL Media Prep Kit

Before you can make money from NIL, you need to know how to pitch yourself, protect yourself in contracts, and manage deals once they're signed. The Media Prep Kit is the complete operational guide — from building your athlete brand and filling out your media kit to negotiating contract terms and tracking your deal pipeline.

• NIL brand foundation — 5 questions to answer before you pitch anyone

• Fill-in athlete media kit template — complete, ready to send same day

• Brand pitch email scripts for cold outreach, local businesses, and follow-ups

• All 12 contract sections explained — what they mean, what to watch for

• 7 red flag clauses brands hope you won't notice — and how to push back

• Word-for-word negotiation scripts for offers, exclusivity, IP, and revisions

• School compliance checklist and restricted category guide

• Brand alignment scorecard, deal tracker, and 30-day launch plan

→ Read the NIL Media Prep Kit

How to Use These

If you're brand new to NIL: start with the Media Prep Kit. Build your brand story, fill in your media kit, and get your compliance status sorted before you approach any brand. Then use the Tax & Finance Guide to understand what happens to the money once it starts coming in.

If you've already signed deals: jump straight to the Tax & Finance Guide and make sure your quarterly tax obligations and deduction tracking are in order. Then revisit the contract sections of the Media Prep Kit before your next negotiation.